Wednesday, October 11, 2006

TIMELINE (CONTD.)

Marshall McLuhan, regarded as one of the founders of media ecology, published several highly influential works in and around the 1960s. Two such works, The Galaxy Reconfigured and The Medium Is The Message, discuss McLuhans theoretical frameworks of new media, such as The Gutenberg Galaxy theory.

In 1966, Experiments in Art and Technology (E.A.T) was established. Founded by Billy Kluver, Fred Waldhauer, Robert Rauschenberg and Robert Whitman. The non-profit organization developed from the experience of 9 Evenings: Theatre and Engineering. This event, which was held in October 1966 at the 69th Regiment Armory in New York City, brought together 40 engineers and 10 contemporary artists who worked together on performances that incorporated new technology.

Nam June Paik, who created Cybernated Art, is considered the first video artist. He altered televisions and used portable video cameras. He integrated video with live performances in unusual and provocative ways--such as his TV Bra for Living Sculpture. Paik coined the Term "information superhighway" and wrote an important cybernetic/Buddhist manifesto for the context of his work in 1966.

In a 1968 essay documenting "the mother of all demos" Douglas Engelbart and William English discuss their Augmentation Research Center's (ARC) work to date. The piece was titled A Research Center for Augmenting Human Intellect, and the ideas presented in it were defined by Xerox and refined by Apple.

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