The Medium Is The Massage: An Inventory Of Effects, was published in 1967 as somwhat of an addendum to McLuhans seminal, essay, The Medium Is The Message. Much like the documentary on the media ecologist, the 160 page experimental book is a, "collide-o-scopic journey through the Marshal Mcluhan looking glass."

The book was created by McLuhan and graphic designer Quentin Fiore. It is somewhat of a collage style pamphlet, with text dispersed and superimposed throughout, intertwined with the obscure imagery. Although more or a poetic and esoteric work of art, The Medium Is The Message is a brilliant philosophical work. More so, the book reveals frightening insight into mass media, consumer goods, the press, advertising, and the arts because it was written nearly twenty years before the conception of the internet. Sometimes deamed as a prophet, Marshal McLuhans studies must have seemed incomprehensible to readers during his career. Nearly five decades later, his observations are more accurate and remarkably clear then ever.